Tired of Being Restricted in all of the Most Popular Toys on Amazon?

This toy category and brand ungating course solves this problem!


What If You Could Place A Few Wholesale Orders And Have The Gates Blocking Toys Magically Opened?

Good news! With this course you will easily get unrestricted in both the toys category and many of the most popular brands.

One of my favorite categories to sell in on Amazon, ESPECIALLY during Q4, is Toys. Unfortunately for many new sellers, they find themselves locked out from being able to sell many of the popular toys on Amazon.

Either because they are restricted in a subcategory (confusingly called) Toys. Or, because they are restricted from specific brands like Mattel, Hasbro, Marvel and more.

Luckily, Amazon has given specific instructions on HOW to get ungated to sell in the TOY category as well as what is needed to be able to sell some of the restricted brands. I say SOME because not all of the big brands can be ungated for “regular” sellers like us.

If you are tired of seeing the red RESTRICTED banner when you scan otherwise profitable toys, then read on. Because Brittany and I have put together a training workshop that will walk you through the process of getting rid of that frustrating notice.

Getting Ungated In The Toy Category & Popular Toy Brands Is Easier Than You May Think!

Let's take a look at why you are restricted and how to fix it.



  1. Category Restrictions
  2. Brand restrictions

The first restriction is because there is a subcategory on Amazon and it's also called TOYS.  I know.  It makes NO SENSE.  Even though you are able to sell in the main toy category, a lot of the main big name brands will be in the subcategory.

Which brings us to the second restriction which is put in place based on the actual brands.  

Most newer (and even some veteran sellers) find themselves restricted by at least one of these blocks. Others may find just one or the other restricted in their account (lucky!)


In order to get unrestricted from selling toys and popular toy brands on Amazon, you need 2 things. 

  1. A CPC (Children’s Product Certificate) for one of the toys you want to sell.
  2. An invoice from a reputable wholesaler showing an adequate amount of toys purchased from them.

Now, before you freak out wondering what a CPC is or where to get the right invoice, know that we can help you get BOTH of these things!

Here’s What You'll Get With This Course

In the Toy Category Ungating class we will walk you through the process of brand and category ungating.

The whole purpose of this workshop is to show you exactly how to get ungated in the Toys subcategory and some of the top restricted brands on Amazon.

After watching these videos, you will be ready to place your wholesale orders and request approval for the category and brands.

Here's what you get with this training:

  • 5 step-by-step training videos that walk you through the entire ungating process
  • A spreadsheet that is updated every other month with current products you can use for ungating the top 25 +/- requested toy brands (Fisher-Price, Mattel, Marvel, Hot Wheels & More)
  • Our collection of CPCs that you can download and use for the category ungating

We Make Toy Category & Brand Ungating Easy

But, don't just take our word for it. See what some of our past students have to say about this course.

"I'm beyond ecstatic! Thanks to this training, I was able to get ungated in Toys and 34 brands with zero issues and within hours of applying. I can't thank Brittany and Jessica enough for the hard work and resources you put into this course for us, or the members of this group for the great discussions and support. I wouldn't have attempted toys ungating on my own because it is such an intimidating process. You "held my hand" and walked me through the entire process, making it seem almost easy. Thank you, THANK YOU!"


"Thank you so much Brittany Alley for this course. I just got approved for the toy sub category, barbie, marvel, hot wheels, paw patrol, hasbro, thomas & friends, fisher price, mattel, funko, melissa & doug and my little pony. First try and I didn't highlight anything. Thank you again!!! 😃"


"Thank you for helping us for ungating so many brands in Toys, Brittany! It has been a great training, and I am very grateful for everyone in this group."


"Thanks for the training, money well spent. Even with the frustrations dealing with Amazon, you made easy."


"Thanks so much for all of your help and hard work. You’ve done so much for us all. This has been a great class for me and I’m really glad I took it."


"Thank you Brittany Alley & Jessica Larrew! Yesterday morning I submitted all my request and in 3 hours they were all approved! I really appreciate your course "


This Course Walks You Through EVERYTHING You Need To Get Ungated

Check out exactly what is included in the training below.

Easy to follow step-by-step videos

  • The exact wholesaler we use to get ungated in popular brands on Amazon
  • How to set up your wholesale account
  • How to navigate the wholesale website
  • Exactly where to find approved CPC’s that Amazon requires to get ungated in toys
  • Different buying scenarios for the top 10 requested toy brands Amazon sellers want ungated in
  • How to submit your invoices to Amazon for brand approval
  • How to submit your CPCs to Amazon for category approval
  • What to do if Amazon rejects your request for approval


Before Moving On...There Are A FEW Pre-Requisites To This Course

We want to make sure that you are able to benefit fully from this course, so there are a few things we need to make sure you are aware of in order to take action.

  1. If you are a US based seller, you must have a resale certificate in order to purchase from a wholesaler (where you buy the toys for ungating).  If you are in a sales tax free state this does not apply to you.
  2. An EIN if you are not a sole proprietor (again, this is needed to buy from a wholesaler).
  3. Minimum of $300 available to purchase products that will be used in your ungating process.  These can/should be resold on your Amazon account, but they will likely not be very profitable and may even be a small loss.

In order to get ungated in major brands, you have to purchase products from a legitimate and approved wholesaler.  This makes it so you have an invoice to submit to Amazon when you are applying for ungating.

Ready To Get Ungated So You Can Sell Popular Toys?

Grab this toy ungating training and you will be ready to get ungated in the toys category and at least 25 of the major toy brands (depending on which you choose to purchase).

Still Have Some Questions? No Problem!

Let's go over some of the common questions we get about this course

Frequently Asked Questions

In this training we share our toy wholesaler who has worked with hundreds of Amazon sellers in order to get ungated in toys.  

The great thing about this training is you get to decide which brands you do/don't get approval in. 

We share items that can be used to be approved in the following brands:

  1. Pokemon
  2. Mega Construx
  3. Fortnite
  4. Funko POP!
  5. Fisher Price
  6. Thomas and Friends
  7. Mattel
  8. Barbie
  9. Play-Doh
  10. Hasbro
  11. Nerf
  12. Transformers
  13. Disney
  14. Frozen
  15. Marvel
  16. Avengers
  17. Star Wars
  18. Hatchimals
  19. Lego
  20. DC
  21. Hot Wheels
  22. My Little Pony
  23. Paw Patrol
  24. Spin Master
  25. Super Mario Bros.

Although I would LOVE to work with each and every one of you directly, I just can't do that.  Otherwise my family would resent my business and I don't want that ;)

The good news is we do have a private Facebook group where we are happy to answer your ungating questions.


We have a very generous 30 day, no questions asked guarantee.  In order to receive a refund, we just ask that you email [email protected] and we will promptly refund your purchase.

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